Most designers focus on the theme, mechanics, and components when designing their games. I agree with this method, but what interests me most is the player’s experience and what emotions the game makes the players feel.
Quotes on Experience
I like to think about my board game purchases in terms of more than “how much plastic, wood, and cardboard did I get for X dollars?” I’m paying for the passion, talent, and experience that informed every aspect of the design. I’m paying for the idea. I’m paying for the experience.