Most designers focus on the theme, mechanics, and components when designing their games. I agree with this method, but what interests me most is the player’s experience and what emotions the game makes the players feel.
Quotes on game design
For every 100 game ideas I have, maybe 10 of them make it to the prototype stage, and only 1 of them ends up being a game I actually pursue. It’s just part of the process—sometimes it’s good to know that something just isn’t all that compelling so I feel good spending my time elsewhere.