There is a danger in taking an idea too far and stretching it ever-thin; movie sequels abound, and some mass-market game titles are constantly being repackaged. But with care, a game publisher can make it easier to gain public acceptance by producing a series of thematically linked game titles.
Quotes about game publishers
Publishers are restricting the hobby to serious gamers when they are not meticulous about their rules.
Being a [game] publisher is a game in itself; there’s a separate victory condition for that, and it’s fun.